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New report: Outdoor rec activities on public lands worth $3 billion to...

Recent study shows hunting, fishing, wildlife-viewing activity on BLM land contributes billions of dollars, supports thousands of jobs in 12 western states. Hunting, angling, and wildlife viewing on...

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A big win for Southwest Montana: Sec. Zinke pulls mineral rights from...

Secretary Zinke signs the order to pull mineral rights from two proposed mines on the Upper Yellowstone as K.C. Walsh (Simms Fishing) and other supporters look on. This morning at Sage Lodge in Pray,...

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Umpqua Donates $45k to Tongass Initiative

Healthy humpy from America’s Salmon Forest. Photo: Earl Harper Stellar news from the good folks at Umpqua. Many thanks to you – and the rest of the groups with boots on the ground – for such a...

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AFFTA Board of Directors election & Executive Committee results

With an unprecedented ballot of 15 candidates vying for seven open seats, AFFTA is pleased to announce the election results for the 2019 Board of Directors: Lucas Bissett (Owner/guide, Low Tide...

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Job Posting: Sage & RIO Looking for Community Manager

If you’re the right candidate, our friends at Far Bank have the dream job available: Sage Fly Fishing and RIO are seeking an experienced marketer with a passion for fly fishing and the outdoor...

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AFFTA Dealer Summit: Deep in the Heart & Minds of Business

We’re excited to announce the return of our popular specialty retail business development event, the Dealer Summit. March 19 – 22, 2019, Austin, TX will play host to this year’s three-day line-up of...

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AFFTA Policy Statement on Catch & Release

A good game fish is too valuable to be caught only once – Lee Wolfe, 1938 As the sole trade organization for the fly fishing industry, it’s our responsibility to take a leadership role in establishing...

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Trouts steps up with Fish the Furlough

The good folks at Trouts Fly Fishing in Denver are stepping up to help ease a bit of the strain on government employees currently out of work because of the shut-down. This is a truly admirable act of...

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AFFTA guide-only essay contest winners announced

Last October we announced AFFTA’s first-ever essay contest, with the focus being on the importance of saltwater fisheries and habitat conservation in the waters off our own coasts. This particular...

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Job posting: Fly Shop Manager at Gallatin River Guides

If you or someone you know has been working hard for a chance to manage a fly shop in Big Sky Country, all that work may have just paid off. Gallatin River Guides, one of the oldest and largest fly...

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New member intro: Eleven Angling

Over the last few years, we’re pleased to report that AFFTA membership has been steadily growing. 2018 especially, it seems like we added new members to the fold almost on a weekly basis – a good...

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Jesse Haller joins AFFTA Board

To open our January Board meeting in Denver, Colorado, earlier this month, the AFFTA Board unanimously approved Jesse Haller to fill a recently vacated Director seat. Haller, a Product Developer with...

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Job Posting: Sales & Marketing Director at Montana Angler

If you have a solid understanding of the guided fly fishing business, know the fisheries of southwest MT and are savvy at connecting people with great experiences, Montana Angler Fly Fishing has a...

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The 2019 Dealer Summit: bigger & brighter than ever

For specialty retailers, by specialty retail experts. It doesn’t matter if you run a one-person shop or have a full staff and multiple locations, successful business owners know that it takes a...

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Job posting: Full- and part-time seasonal positions at RIGS

Seasonal shop openings with the potential for the long-run don’t come around every day – especially at places as highly-regarded as RIGS in Colorado. If you fit the description below, they’re looking...

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Retail & Outfitter Business Opportunity: Stillwater Anglers for sale

We just got the news that Chris Fleck, owner of Stillwater Anglers, has his sights set on new horizons and is looking put the keys to the shop, and possibly the outfitting side of the business as well,...

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Dealer Summit Seminar: The Mind of the Consumer

This year’s Dealer Summit in Austin, TX has a solid line-up of some of the best retail marketing and strategy minds in the business—presenting educational seminars to match. Over the next few weeks...

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Dealer Summit Seminar: The Online, Digital & Social Experience

Continuing on with our Summit seminar features, and the theme of “Deep in the Heart & Minds of Business” we’re excited to be offering some great insights into strategically connecting with your...

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Senate Passes Vital Lands Package S. 47

AFFTA applauds Senate leadership for passage of Lands Bill With the Senate overwhelmingly approving S.47, the Natural Resources Management Act, conservation advocates and bipartisan efforts have...

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Dealer Summit Seminar: Building community through partnerships

We’re all passionate about fly fishing. But while that may go without saying, many of us have passions beyond fly fishing as well, whether it be conservation, helping others in need, or any number of...

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