Keepemwet and put ’em back healthy.
More and more in our sport and industry, the there seems to be a growing, positive inertia around angler awareness and responsibility when it comes to taking care of our natural resources. Thanks to social media, we see pictures of more people pulling trash out of our waterways, adopting the shift away from single-use plastics, and, in many cases, enjoying wherever they are and the company they’re with as much as the fishing.
But we’re also seeing a tremendous shift in angler appreciation of and care for the fish they catch and how they handle them. The days of hero shots or grip-and-grins are far from gone, but they’re certainly being redefined and a new catch-and-release ethos is being adopted. And we’re proud to support one of this year’s AFFTA Fisheries Fund grantees, Keepemwet Fishing, and the significant role they’re playing in fostering that change.
“Keepemwet Fishing is about releasing fish in the best condition possible,” says Sascha Clark Danylchuk, head of Operations at Keepemwet Fishing. “We believe that recreational anglers are a key component of fish conservation, and that science-based approaches can help create healthier fisheries. Our education campaign provides anglers with easy to use principles and tips that help create the best outcomes for fish that are caught-and-released.
“The grants we have received from the AFFTA Fisheries Fund have allowed us to reach a greater audience through our education campaign on the best handling practices for catch-and-release. We couldn’t have done it without the help of AFFTA,” she adds.
“We are so thrilled with the momentum that continues to build behind this education and communication effort,” adds Bryan Huskey, Founder. “From the individual anglers we hear from around the globe, to companies, businesses and organizations far and wide, we appreciate each and every form of support. Tremendous thanks to AFFTA and the Fisheries Fund for this grant. We look forward to the continued success of this effort far into the future.”
Learn more about Keepemwet Fishing at keepemwet.org
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The AFFTA Fisheries Fund was established in late 2014 with the main objective of funding organizations and projects focused on fisheries conservation and education. The Fisheries Fund is initially seeded with revenue from IFTD, and is now open to donations from AFFTA members and the general public. Click here to learn more or make a contribution.